THE BIG IDEA

Who

When

What

How

Committee Members

Cheryl Cardon volunteered the pro bono services of her marketing company to design the logo, website and promotional materials.

The Challenge was funded with local business sponsorships. Doug Penrice and Laurent Thibault, assisted by other committee members, raised over $30,000. This money helped cover costs for the purchase/assembly of 15,000 Canadian Garden Flags. Sales of the garden flags enabled the committee to purchase 8,000 additional flags to meet demand.

The Town was petitioned for funding from its Canada 150 grant budget for Canadian flag street banners and permanent flag installations in major public parks. Over $23,000 was granted to the project by the Town of Halton Hills.

To encourage participation by Halton Hills residents, the committee decided to provide Canadian Flags (garden flags) at the very affordable price of $2.00 each. In order to accomplish this, 9” x 18” flags and 36” dowels were purchased separately and then assembled by local community groups and organizations. Ann Lawlor organized the “assembly teams” and Doug Rapien, managed the assembly process primarily on the premises of his business, Stone Edge Estate Bed & Breakfast 13951 Ninth Line, Georgetown.

When

COMMUNITY SUPPORT

The Town

The Business Community

Community Groups

Community groups got on board early by volunteering to assemble the Garden Flags. Hundreds of hours were dedicated to the assembly of 23,000 garden flags by the following groups:

The original target of assembling 15,000 garden flags was surpassed. Based on the demand and funding raised, the committee made the decision to increase the number of flags purchased by 8,000.

Residents

The people of Halton Hills took up the Challenge with unbridled patriotic pride!

ADVERTISING & MARKETING

Logo:

A Challenge logo was developed that communicated community pride and the challenge.

Website

Email Campaign

PR Campaign

Signage

100 lawn signs were installed throughout Halton Hills with the message “Fly the Flag July 1.

Social Media

News and updates were posted on Chamber of Commerce social media sites, their website and digital newsletters. Hashtags included: #Canada150 #HaltonHills

DISTRIBUTION

The flag distribution strategy was Ann’s responsibility and involved:

Community Distribution Centres managed thousands of flags for the challenge, providing display space and collecting funds. The success of the campaign depended a great deal on the enthusiasm of the staff who handled all the flags. (Starting in June, student Jake Hazzard assumed responsibility for stocking the distribution centres with flags, and the production teams struggled to keep up with demand!)

PRODUCTION

The flag production and assembly was Doug Rapien’s responsibility and involved:

LEGACY PROJECTS

2018

We plan on building on the success of this year by encouraging residents to save their Garden Flags and put them out again next year. Details are still being finalized.



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The Halton Hills Chamber of Commerce
8 James Street
Halton Hills, ON
L7G 2H3
(905) 877-7119
info@haltonhillschamber.on.ca